Slant
The ascending slant is a core design element across the board in all media. It derives from the logo. It stands for a friendly, positive and progressive attitude.
A red slanted footer is the preferred usage.
Angle of the wordmark
A distinctive, characteristic design element is the 13° slant. It originates from the "inclination" of the DEHN wordmark. For extreme landscape formats, the counter-slant of 101°
(11° against the vertical) can also be applied.
Variations of the slant
The slant should be used as an immediately recognisable design element. For bespoke formats in particular, all primary and secondary colours can be used. The slant may also be used as a template for masking images and image sections.
The slant should always fill the whole viewport/medium.
masking of an image
the slant as a header
the slant as a footer
The ascending counter-slant can be used in exceptional cases for wide landscape formats.